News Edition
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Long Live The Queen
Bobo Choses: For President
Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.
Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.
Emile et Ida: AW20 - Au Clair De La Lune
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!
Maed for Mini: Easy Like Sunday Morning
AW20, Easy Like Sunday Morning is inspired by those lazy Sunday moments you want to cherish forever - the patter of little feet entering the bedroom before sunrise, hot coffee and breakfast in bed and all the time in the world to read them their favourite books. The simple things in life that bring so much joy.
Wynken: Fiesta Forever
Wynken is the most beautiful fashion brand from London, creating childrenswear that we stock from 6 months all the way up to 12 years. Established in 2014, Elbe Lealman (formerly Head Designer at the fabulous 'Folk') created Wynken after becoming a mother, realising her dream of creating a contemporary and creative children's clothing collection with a strong design and quality focus. Clothing that parents love to buy and children love to wear!
Fiesta Forever is a gloriously rich collection, muted tones combine with colours that pop! There are textured fabrics, beautifully bold prints, soft velour and faux fur jerseys and chunky alpaca knits. Colours include mallow pink, umber, otomi blue and buff and buttermilk tones together with burgundy and fiesta green plaid.
The Animals Observatory AW20 - A Love Story with Pop Iconography
The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!
Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!
Be Whatever You Want to Be with Bobo Choses Catalogue of Marvellous Trades
It's here! The eagerly awaited AW20 collection by Bobo Choses, The Catalogue of Marvellous Trades.
Firstly, WOW What a week last week! And what a BUZZ launch day was! Drop 1 landed with us on Thursday 16th July and the excitement in the days that ran up to launch was palpable. We always thought this collection was something pretty special and to see that cross-over amongst all of our wonderful customers really was a joy to behold, thanks to each and every one of you for your orders.