byEloise London was born when Lena and Anine, two Scandinavian mums with five daughters (and one son) amongst them saw the need for a fun, lovely and high quality hair band. With careers in fashion, consulting and finance, they created byEloise London, allowing them to combine their roles as mothers with a business they enjoy and believe in. Their hair bands have the added benefit of looking good on your wrist as a bracelet, and come in a variety of fresh and fashionable colours and charms. Each season new styles are added to the collection to sit alongside timeless classics. There is a colour and a charm for everyone and for every occasion. Girls, princesses, and women of all ages love the byEloise London bangle bands.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts.
In 2020 we extended our selection to include womenswear and lifestyle products for the whole family. At the end of 2025 we will open our first standalone store for women just a few doors down from our original children's store.