News Edition

You will know her from her iconic Instagram 'Dress Like a Mum' where she helped thousands of mums realise that just because you are a parent doesn't mean you can't have a sense of style - all while being breastfeeding friendly. But did you know that Zoë De Pass has a background in 3D design and has created a range of colourful, bold and premium quality sunglasses? We're delighted to welcome Zoë De Pass Eyewear to Junior Edition, both online and in-store.

As an independent Brighton based family business, we love supporting local brands and Zoë is just down the road from us in Hove. We have recently expanded our Womenswear range both online and in-store, and we know our customers are going to love Zoë De Pass Eyewear as much as we do.

We love Mofusand!

And we love gachapon!

Introducing Mofusand gachapon! Super cute to collect. Look at the one displaying its watermelon pants proudly! And the one reclining casually in a Pompompurin outfit...

Buy them. Or not. But why would you not?

New and authentic Japanese gachapon available to buy from us in the UK!

Available now plus there's tons more gashapon fun here. Super kawaii designs including Sanrio, Mofusand, Miffy, Peanuts and Sumikko Gurashi plus cats and more cats, so many cats...

This very special collaboration between Rosie Huntington-Whiteley and Konges Sløjd is a love letter to her children, Jack & Isabella, created by weaving deeply personal references from Rosie's life with a sprinkling of Konges Sløjd magic.

The collection is designed to be light and fun with a touch of nostalgia with lovely details like Jack's drawings, Rosie's favourite flower and the sweet 'Ciao Bella' motif as a nod to Isabella. All styles are easy to wear, mixed and matched and are sure to be loved.

The second drop from Bonjour's SS25 collection launches on Thursday 8th May at 2pm BST. Along with our 5 Exclusive Ibiza Tops, we have over 20 new pieces in Drop 2 in new prints for SS25. Available in age 2-12 years, you'll find blouses, dresses, sets and swimwear with the Bonjour signature smocking, embroidery and hand finished details that make this collection extra special.

For our tenth birthday this year, Bonjour designer Anne Millet has created five extra special exclusive Ibiza tunics for us. Launching on Thursday 8th May at 2pm BST, we're sure you're going to love these beautiful pieces as much as we do. The Ibiza top is a beloved Bonjour style that can be worn as either a blouse over leggings or pants, or as a pretty dress. Featuring Bonjour's signature smocking and hand embroidered floral details, each piece is designed to compliment the SS25 collection from Bonjour and slip effortlessly into your Summer wardrobe.

Welcome to Camp Rodini! The new Pre AW25 collection from Mini Rodini launches on Thursday 8th May at 10am. Across over 40 styles you'll find classic Mini Rodini icons like the Blackbird and Panther, a colourful collection of camp themed animals and a summery Sun print plus a new season floral, the popular heart print and pretty mini leopard. Here's our preview of some of the styles available at Junior Edition.

We've recently added Danish brand Lollys Laundry to our Womenswear range. Designed with an emphasis on quality and price, these wardrobe staples feature colourful prints, and unique details that add a little extra. To give you a closer look we spent the afternoon trying on our beautiful selection of shirts and blouses. 

The Summer 2025 Collection from Misha & Puff launches on May 1st at 4pm BST. The beautiful collection channels the spirit of summer with seaside themed prints, hand painted holiday patterns and pretty florals. Over 50 styles with new shapes for Summer 25, we're delighted to bring you a preview of our selection.

The much anticipated Wovens and Socks SS25 collection launches on Thursday 17th April at 3pm BST.

Across almost 30 styles you'll find beloved Soor Ploom silhouettes in new season prints and colours. The Wovens collection is ethically produced in Portugal from the highest quality fabrics sourced from Europe and Japan, mainly natural fibers such as cotton and linen with a focus on sustainability - recycled, responsible and organic. The denim styles are ozone washed, meaning less water and energy is used during production. Natural dyes created with roots, leaves, seeds and minerals are used on some styles.

The first drop of the season from Bonjour launches on Thursday 10th April at 2pm BST. Across 49 styles you'll find French elegance with the charm of Provence in pretty seasonal prints inspired by Spring flowers. This drop features the signature Bonjour styles you know and love, with new embroidery details and silhouettes for the season.

Iver & Isla's new SS25 collection launches Tuesday 25th March at 4pm GMT. 

This new collection is inspired by gardens overgrown with flowering vines and hovering butterflies, in a new beautiful spring palette featuring shades of pink, purple, and blue hinted green. Ethically made in Peru and Fair Trade Certified, this selection of Pima Cotton Jersey and soft Cotton knits are designed to be comfortable and easy to wear. Two new prints, Linen Trellis and Verdant Trellis are the perfect pretty florals with a modern twist. 

We're happy to bring you the delightful SS25 collection from 1+ in the Family. Founded in 2012 by Gemma Mases, Barcelona-based 1+ in the Family has long been a staple of the curated selection of brands stocked in our brick-and-mortar store in Brighton. Our customers adore the softness and quality of the fabrics. These fabrics are sourced exclusively from European suppliers and produced solely in workshops located around Barcelona, highlighting the brand's strong commitment to ethical and local production.