Bobo Choses: A Folk Song

Bobo Choses: A Folk Song

Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.

“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.

Welcome Maison Tadaboum!

Welcome Maison Tadaboum!

We are delighted to welcome Maison Tadaboum to Junior Edition this season. We are always on the look out for fresh new things to bring you and love the fabulous collection that French brand Maison Tadaboum have created for this Spring/Summer Season.

'Bistrot Tadaboum', as the name suggests, is a nod to that quintessentially Parisian past-time of eating, drinking (and of course people watching) from the cafes and bars that line the streets of Paris.

Mini Rodini: The Future Looks Bright, Pre AW22

Mini Rodini: The Future Looks Bright, Pre AW22

The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.

For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?

The Simple Folk

The Simple Folk

We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.

Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.

A Warm Welcome to L.F Markey

A Warm Welcome to L.F Markey

New to Junior Edition for the forthcoming Autumn/Winter season is London based brand L.F Markey. We have long admired, loved (and worn) pieces from their collection of minimalist but elegant women's workwear staples and adding them to our growing portfolio of ethically produced, sustainable fashion is something of a dream come true. No prizes for guessing what I'll be top to toe in this season!

And, as if that wasn't exciting enough, we are THRILLED to be partnering with Louise to exclusively bring you her long-awaited, debut children's collection. 

Emile et Ida

Emile et Ida

Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child. 

The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.

 

Long Live The Queen

Long Live The Queen

Long Live The Queen really is one of my favourite collections of the season. Hailing from Amsterdam in the Netherlands (also one of my favourite places, I very nearly moved there in my early thirties), Long Live The Queen's mission is to create beautiful fashion for girls that is responsibly produced  - they combine recycled materials with organic jerseys and soft knits to create easy-to-wear but super stylish clothing which we are delighted to now stock all the way up to 12 years of age.
Long Live The Queen!

Long Live The Queen!

We have welcomed a few new and really beautiful brands to Junior Edition this season. The absolutely gorgeous work of Dutch designer Hetty Van Driest and her brand Long Live...
Emile et Ida - Deliciously Retro Basics

Emile et Ida - Deliciously Retro Basics

Emile et Ida, so fresh......so French! Spring/Summer 2018 is full of deliciously retro basics, inspired by folk, rock and romantic trends. The designs are simple, stylish AND comfortable, the colors are subtle,...
Bobo's Never-ending Summer

Bobo's Never-ending Summer

As a child, Jane Goodall was given a cuddly chimpanzee toy named Jubilee and her passion and love for animals was ignited. In later life Jane's adventure led her to the Gombe...