Junior Edition - the best fashion news for kids aged 0-7

Bobo Choses: A Folk Song

Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.

“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.

January 12, 2024 — Emma Ronicle

Tags: A Folk Song adult baby baby pants bag BCI cotton bermuda bloomer blouse Bobo Choses Bobo Choses Adult butterfly carnival cocoon pants colour block crazy mask cropped cropped t-shirt culotte dancing giants denim denim jacket denim pants dress drum fireworks folk festival folklore folkloric happy mask harem pants hat hoodie hoody jacquard jersey joggers jogging pants kids landscape leggings mask masks multicolour OEKO-TEX certified organic cotton overall pants playsuit raglan rainbow recycled ribbon ruffle school bag shorts smiling mask socks striped stripes sweatshirt swim shirt swim shorts t-shirt tank top terry tomato top tote tote bag trouser vichy woman womens woven

Kamso: Inspired by African Heritage

We are delighted to welcome Kamso to Junior Edition for the first time this season. Founded by Seyi Sokoya, it is the most beautiful children's lifestyle brand, ethically made and inspired by African heritage. For boys and girls up to 8 years of age.

Seyi was inspired to create Kamso after graduating. She became a mother during her last year of university and had noticed that children's clothing lacked the authenticity she associated with African heritage with African inspired clothing often relying heavily on the use of intense prints in their design.

July 07, 2022 — Georgia Ashby

Tags: African Heritage African Print Anuwali Romper Blue Tile Candy Blue Dress Ethical Clothing Ethical Fashion Ethical Kids Clothing Floral Sun Fola Playsuit Forest Fawn Geo Swirl Kamso Kamso Kids Lola Swing Dress Navy Leaf Nigeria Playsuit Remi Trousers Romper Seyi Sokoyo Shirt Shorts Swing Dress Taiwo Skirt Taiwo Top Temi Shirt Temi Shorts Trousers

The Simple Folk

We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.

Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.

October 07, 2021 — Georgia Ashby

Tags: Artisan Balloon Sleeve Cardigan Chunky Knit Corduroy Culotte Denim Dress Ethical Ethical Clothing GOTS GOTS certified Harem Trouser Headband Jumpsuit Knitwear Leggings Minimalist Clothing Natural Clothing Nature Inspired Onesie Organic Organic Cotton Overdress Pinafore Playsuit Simple Folk Slow Fashion Small Batch Sustainable Fashion Terry The Simple Folk Tights Turtleneck Wide Legged Trouser

All Aboard! Mini Rodini on the Trans-Siberian Railway

Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.

Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.

February 15, 2021 — Georgia Ashby

Tags: Baby Backpack Baseball Jacket Bodysuit Cap Cardigan Chapter 1 Chapter 2 Cherry Lemonade Dress Grandpa Top Gym Bag Jacket Joggers Jogging Bottoms Jumper Kids Leggings Long Sleeve T Shirt Mini Rodini Moscow Newborn One Piece Onesie Panda Paperbag Peonies Pico Playsuit Quilted Jacket Rabbit Recycled Romper Rucksack Ruffle Shirt Short Sleeve T Shirt Shorts Skorts Sporty Jacket SS21 Strawberries Strawberry Sun Cap Sun Hat Sustainable Sustainable Fashion Sweatpants Sweatshirt Sweatshorts T-Shirt Tee Tights Trans-Siberia Railway Trousers Windbreaker Wing Dress Woven Wrap Bodysuit

Bobo Choses: For President

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

January 16, 2021 — Georgia Ashby

Tags: Baby Badge Blouse Bobo Bobo Choses Body Cardigan Checked Crosswise Cube Culottes Dress Eyes Fingers Flowers For President Geometric Hooded Top Hoodie Horse Jumper Kids Landscape Leggings Lion Multicolour Necklace Overall Pants Pepper Pin Play Playsuit Playtime Poppy President Romper Shirt Shorts Skirt Smile Socks Sparkle SS21 Stripes Strokes Sun Sweater Sweatpants Sweatshirt T-Shirt Tank Top Tee Shirt Tomato Trousers Tshirt Vest Top Vichy Woven

New Collection: The Animals Observatory SS20

The Animals Observatory launched their incredible SS20 collection on Tuesday 28th January with several styles on track to sell out in the first week! TAO's Creative Director, Laila Aguilar, finds inspiration...

January 31, 2020 — Georgia Ashby

Tags: Bear Big Bear Body bodysuit Brown Fruit Cap Culottes Dolphin Dress Falcon Flowers Geometric Jumper Orange Oranges Playsuit Scarf Skirt Squab SS20 Stars Sun Suns Sweater Sweatshirt T Shirt TAO The Animals Observatory

Rylee + Cru - The Seaside Collection

We are SO excited to welcome the awesome Rylee + Cru to the Junior Edition fold! Founded by illustrator Kelli Murray and inspired by her own little ones, Rylee + Cru...

March 14, 2018 — Georgia Ashby

Tags: Anchor Baby Beach beachball Captain Cru Endless Summer Jumpsuit Octopus Palm Leaf Palm Tree Playsuit Romper Rylee Rylee + Cru Sand Sea Seagull Sealife Seashell Seaside Ship SS18 Starfish Stripes Sun Surf Swim Shorts Swim Trunks Swimwear Umbrella Waves

The Animals Are Here!

We are beyond excited to welcome The Animals Observatory into the Junior Edition fold for the first time and what a collection to start with! The lovechild of Jan Andreu...

January 28, 2018 — Georgia Ashby

Tags: Apple Baby Bag Boy Bust Dog Dresses Dungarees Equality Girls Halley Halley's Comet Hat Jacket Joggers Kindness Knitted Knitwear Love Manifesto One Piece Peach Playsuit Romper Shells Shorts Singlet Skirts Socks SS18 Tank TAO Terry Towelling The Animals Observatory Towelling Trousers Vest Top

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