News Edition
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Mabli AW23
Mabli is a family-run brand based in Wales, specialising in natural knitwear for children, as well as an ever-growing offering for adults too.
Launched back in October 2016 (and stocked here at Junior Edition since AW18) Welsh designer Lisa Roberts is an experienced women's knitwear designer who often had envisaged her designs in miniature. Her passion for childrenswear design had always been strong, even before becoming a mother, and once Lisa started a family and returned to her roots in Wales Mabli was born.
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
Poudre Organic: Para Sempre
Poudre Organic is the brainchild of Manon and Quentin who, having struggled to find affordable ecological and natural clothing for their third child, started to make a range of simple, practical and beautiful clothing for their daughters. Inspired by fabrics such as organic cotton muslin gauze and traditional, vintage styling this evolved into a much admired collection of clothing that other people both loved and wanted too and so in 2014, Poudre Organic was born.
As the name itself suggests, everything in the collection is organic and the clothing itself is ethically made in Portugal using only the softest organic cottons that are GOTS and OEKO-TEX certified as well as other low energy materials such as linen. Their designs are lovingly put together in small scale surroundings where the name of every seamstress is known to Manon and Quentin.
Emile et Ida: AW20 - Au Clair De La Lune
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!
Rylee + Cru AW20: Enchanted Forest
Rylee + Cru is a gorgeous childrenswear collection founded by Californian illustrator Kelli Murray and designed in the United States, drawing inspiration from her own young family. There is an inherently vintage feel to her collections; each garment is hand-dyed and super soft making the clothes as comfortable as they are beautiful to wear.
Their latest collection, entitled 'Enchanted Forest' draws inspiration from enchantment and the extraordinary imagination of children, a magical place that reveals a world of mystery. Cast your mind back to being a child, running through the forest, building forts and becoming fairies in a kingdom surrounded by wild life where mushrooms and wild flowers form a pretty blanket on the forest floor. This collection is just SO PERFECT for Autumn!
New Collection: Bobo Choses Growing Young - The Catalogue of Marvellous Trades
There has been SO MUCH buzz around the new Bobo Choses AW20 collection and there's absolutely no denying that when I first laid eyes on this season I let out an audible gasp, this is Bobo at their absolute finest!
The adult collection is first out of the traps this season so you can spoil yourself before indulging the kids.....The Catalogue of Marvellous Trades is a celebration of creativity, possibility and freedom and it's a little bit amazing!
