News Edition

The first drop of the new season from Misha & Puff is coming soon and we are excited to bring you a preview of what's arriving in Drop 1.

This collection is shaped by the art of Craft. Cross-stitch threads its way through hand-worked details and prints - the rhythm of the season. Soft Pima cotton and Merino knits meet rich velvet, denim, and wovens in a textured palette. Bright, saturated colors grounded by the earthy tones of Fall. Silhouettes old and new come together in a balance of heritage and modern spirit.

This season, Wynken invites you into a world of theatrical charm and musical magic at The Royal Albert. 

The AW25 collection feels like a living story, with each piece playing its own unique role. From elegant styles that whisper an adagio to playful touches that command attention like a crescendo, every detail delights and surprises. It’s a collection that invites you to play, to shine, and to embrace the magic of the moment. 

The new collection from Wynken launches Thursday 14th August.

Shop Wynken HERE.

Noodoll: Welcome Back Ricespud!

We are very pleased to announce that we have welcomed back Ricespud and friends! We introduced Ricespud way back when we first opened our Brighton store so we are super happy to be welcoming him back alongside some adorable friends. 

There are lots of charming mini plushies to choose from, who will you pick as your perfect little companion? Can’t decide? Why not start a collection!

Shop Noodoll HERE.

Say hello to autumn with the new season collection from Quincy Mae. Featuring woodland creatures, pretty florals and lots of beautiful knitwear. Expect a range of products from rompers and dresses to quilted jackets and baby booties. Sizes range from newborn up to 5 years.

The new collection from Quincy Mae launches Friday 8th August at 5pm BST.

Shop Quincy Mae HERE.

When cabin fever sets in, the call of the outside becomes irresistible. The friends play amongst sculptural works inspired by Kim Lim's minimalist designs. The warmth of these moments, captured in candid snapshots, the spontaneity and joy of childhood – friends playing, imagining, and creating together in cosy, familiar settings, both inside and out.

The new collection from Main Story launches Wednesday 30th July at 10am BST.

Shop Main Story HERE.

The new collection "Digging Deep" from Mini Rodini launches Tuesday 29th July at 9am BST. Inspired by prehistoric animals, the Ice Age, and the mysterious world of megafauna. This autumn, Mini Rodini have developed a strong fascination with Ice Age megafauna, and an unstoppable urge to dig up some DNA to bring back the mammoths.

Introducing Gray Label's AW25 Collection. Featuring lots of versatile, winter wardrobe staples in their classic minimalist design. Perfect pieces for everday and ideal for mixing and matching.

Shop Gray Label here.

The new collection from Jelly Mallow launches Thursday 24th July at 11am BST. Inspired by a magical story, this colourful collection from the South Korean brand features bold prints and fun characters. We have just under 60 styles for AW25 including some very special jackets and gorgeous denim.

The board is set. Full of surprises, colour and play. The new collection from Bobo Choses Tic Tac Toe is a playful new collection built around the theme of games. You'll find dice, pawns, dominoes, fun geometric patterns and bright, bold patterns. 

Repose AMS kicks off the AW25 season with their new collection Revive The Dream launching Friday 18th July at 10am BST. Repose AMS are an Amsterdam based eco conscious brand for children, where comfort and design meet harmoniously through colours, forms and textures.

With just under 40 styles in this collection, you'll find the timeless, easy to wear wardobe staples you love plus some stand out prints and new silhouettes for AW25. Available in age 4-14 Years, we're delighted to bring you a preview of the range.

You will know her from her iconic Instagram 'Dress Like a Mum' where she helped thousands of mums realise that just because you are a parent doesn't mean you can't have a sense of style - all while being breastfeeding friendly. But did you know that Zoë De Pass has a background in 3D design and has created a range of colourful, bold and premium quality sunglasses? We're delighted to welcome Zoë De Pass Eyewear to Junior Edition, both online and in-store.

As an independent Brighton based family business, we love supporting local brands and Zoë is just down the road from us in Hove. We have recently expanded our Womenswear range both online and in-store, and we know our customers are going to love Zoë De Pass Eyewear as much as we do.

We love Mofusand!

And we love gachapon!

Introducing Mofusand gachapon! Super cute to collect. Look at the one displaying its watermelon pants proudly! And the one reclining casually in a Pompompurin outfit...

Buy them. Or not. But why would you not?

New and authentic Japanese gachapon available to buy from us in the UK!

Available now plus there's tons more gashapon fun here. Super kawaii designs including Sanrio, Mofusand, Miffy, Peanuts and Sumikko Gurashi plus cats and more cats, so many cats...