🍁 Take 25% off selected AW24 clothing collections this week with code AUTUMN25 🍁
Valid on new season Bobo Choses, Tinycottons, Konges Slöjd, Liewood, The Animals Observatory and Mini Rodini.
Main Story is a UK conceived brand for children aged 2-14 years. Modern clothing for the creative, imaginative, playful world of children. Inspired by the arts, principles of good design and responsibly sourced clothing.
Made in soft, muted colours, each piece is designed to be comfortable and provide ease of movement. With a focus on sustainability, Main Story use natural and organic fabrics wherever possible. Designed to last, these pieces can be passed down through the family and won't ever go out of style.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.