News Edition
Soor Ploom - Cosy Coats and Knitwear
Soor Ploom is one of those really special brands, exquisite designs that are beautifully executed. Ethically and sustainably produced heirloom pieces that are made to worn. passed down and loved again (and definitely one of the most popular brands in our pre-loved department, ReEdition). Soor Ploom embodies everything we love about slow fashion.
Misha and Puff AW22
Each and every Misha and Puff piece is special but the the knitwear especially so. The brand takes great pride in creating the most beautifully designed product using the highest quality materials resulting in stylish but unfussy pieces that will last a lifetime.
The cosiest knits for the AW22 season have not long landed here at Junior Edition, a beautifully crafted collection that includes sweaters, cardigans, skirts and leggings plus hats, scarves and mittens for when the weather turns really cold.
Sonny Angel
Sonny Angel hails from Japan. Born all the way back in 2004, the very first version was actually a doll that stood at 18cm tall and not the miniature we know and love today.
We've been stocking the Sonny Angel figures for longer than anyone here can even remember (I did ask). All we are sure of is that they've been with us at Junior Edition almost as long as we have been here ourselves and, due to the ever-evolving themes, continue to be a perennial favourite both online and in-store.
Miffy and Friends
Miffy has been around for rather a long time, finding life at the hands of Dutch Artist, Dick Bruna all the way back in 1955. Dick would tell his eldest son, Sierk, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy.
Bon Ton Toys have brought Miffy to life in a range of beautiful plush toys made in a variety of colours of fabrics. An internationally renowned supplier of high-quality soft and plush toys established in 1933, all of their toys meet the very highest quality, safety and regulatory standards as well as being ethically produced.
Coucou Suzette
New to Junior Edition this Summer - Coucou Suzette's gloriously kitsch hair accessories.
Parisian Illustrator Juliette Mallet created the brand whose roots date back to 2013. Her world is light and fun and we are so thrilled to be part of it!
Inspired by comic books and 60s New wave French cinema, her creative accessories bring colour and joy and you are guaranteed to stand out from the crowd with her fabulous range of clips and claws made from plant-based eco-friendly cellulose acetate.
Bobo Choses Forever Now
Bobo Choses’ new AW22 collection Forever Now is all about time. What is time? Who is it? What does it want? Whilst it might prove to be a tricky thing for adults to get to grips with this is definitely not the case for children who have their own way of relating to it. For them, time is flexible, malleable, friendly, and a constant present.
Kamso: Inspired by African Heritage
We are delighted to welcome Kamso to Junior Edition for the first time this season. Founded by Seyi Sokoya, it is the most beautiful children's lifestyle brand, ethically made and inspired by African heritage. For boys and girls up to 8 years of age.
Seyi was inspired to create Kamso after graduating. She became a mother during her last year of university and had noticed that children's clothing lacked the authenticity she associated with African heritage with African inspired clothing often relying heavily on the use of intense prints in their design.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
Oeuf: Heavy Petal
Brooklyn based Oeuf are a family-run studio and one of our longest-standing sustainable children’s brands. Formed back in 2002 by husband and wife team Michael Ryan and Sophie Demenge, they have been with us here at Junior Edition since the Spring/Summer season of 2018 and continue to delight us season after season with their beautifully playful childrenswear collections.
Combining intuitive design with a clean and simple style this is clothing that is designed to be loved hard and handed down. We know from personal experience how well it wears and washes and how enduring the styles and designs are having been passed from one child to the next here.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Ketiketa SS22
Ketiketa is an independent French brand founded in 2007 and directed by Alia Harbi, bringing together a team sharing a same clothing philosophy less is more and a same manufacturing ethic small is beautiful.
Ketiketa collections are designed in their studio in the fifth arrondisement of Paris and made in small-scale production in Kathmandu. Ketiketa promote traditional techniques, working intimately with artisans and small sewing workshops, as well as socially aware organisations.