Long Live The Queen

Long Live The Queen

Long Live The Queen really is one of my favourite collections of the season. Hailing from Amsterdam in the Netherlands (also one of my favourite places, I very nearly moved there in my early thirties), Long Live The Queen's mission is to create beautiful fashion for girls that is responsibly produced  - they combine recycled materials with organic jerseys and soft knits to create easy-to-wear but super stylish clothing which we are delighted to now stock all the way up to 12 years of age.
Slow Fashion

Slow Fashion

Junior Edition is now 5 years old and, with the passage of time, we have become increasingly aware of the impact the fashion industry is having on both the planet and the people producing the clothing itself. Whilst we have always tried to make carefully considered choices, how we might be able to positively influence the future based on our decision making now has become increasingly important.

In more recent times we have started to adapt our buying practices, shifting focus to support, and bring, small volume artisan produced brands to our customers who have expressed a growing desire for 'Slow Fashion'.

Working To Build A Sustainable Future

Working To Build A Sustainable Future

Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.

Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.

New Collection: Mini Rodini SS20 Chapter 1 - Diana

New Collection: Mini Rodini SS20 Chapter 1 - Diana

Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style...
Back To Basics

Back To Basics

Christmas - that crazy, wondrous period of excess - how we LOVE it!!  Inevitably we've overdone it again this year and whilst the focus still firmly remains on ploughing through...