The latest collection to arrive with us is the beautiful SS16 collection from Emile Et Ida called 'Road Trip'. Inspired by adventure, travel and long Summer holidays, this collection has a lovely nostalgic Summery feel, and features several themes - 'On The Road', 'Yummy Time' and 'On Board'.
On The Road / Yummy Time features soft peony pinks, milk white and apricot jersey cotton with a tiny burger dot print and vintage stone-wash chambray, and is inspired by roadside stop-offs and Americana. We love the chambray jumpsuit with the embroidered cat face on the back!

On Board is ocean-themed, featuring Mr. Fish who wears a little hat, just like the book 'Where is my hat?'! Nautical navy and stripes complete the look in relaxed sweatpants and Breton style T shirts.
There's also a sardine print too, we love this cool monochrome illustration (also wearing a little hat!)
The camper van is ready, let's go travelling! Check out Emile Et Ida now...










































































