Smiley T-Shirt in Multicolour by The New Society

Founded in 2019 by creative director Estefanía Grandío, The New Society celebrates the sincerity of everyday dressing through timeless design and mindful craftsmanship. With a deep respect for natural fabrics and artisanal tradition, the brand creates pieces that feel both nostalgic and modern, garments made to accompany real life and to endure beyond seasons.

Estefanía’s vision was inspired by the sentimental wardrobes of her childhood: clothing passed down through generations, rich with memory and quiet character. Each piece carried its own story of family, of place, of moments lived shaping her belief that fashion should feel personal, authentic, and emotionally lasting. Rooted in Spain’s rich textile heritage and a culture of meticulous craftsmanship, The New Society honors time-held techniques while nurturing a new community of makers.