News Edition

The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.

For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?

Lali Kids are new to Junior Edition for the Spring/Summer season of 2022. A line of clothing for both babies and older children that is rooted in nostalgia and draws its inspiration from historic traditions. Every new collection is as beautiful as the last - these are pieces to be played in, cherished and then passed down to be worn and loved again.

Lali Studio is a women-led collective that was founded by designer Kinnari McDevitt back in 2015. Passionate about native Indian textiles that are reminiscent of her own childhood, her collections showcase the traditional crafts of artisan printers, weaver and makers.

Having long admired The Polka Dot Club and the glorious creations of Jen Murphy, it is with genuine joy that we welcome them to Junior Edition for the first time this season. 

Now in their tenth year, The Polka Dot Club is something really quite special. Handmade with the utmost patience and care, these heritage toys are made to be loved and last forever. It's not hard to imagine them passed through the family for the next generation of children to enjoy, I know we shall cherish ours here forever!

We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!

We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!

We're really excited to further grow our adult offering this season with the addition of stunning luxury leather accessories from Mimi Berry .

A graduate of Fashion Design at Central St Martins Mimi Berry launched her handbag and accessories label upon completing her degree there. Her handmade designs were first sold through small boutiques and her own stall at London's famous Spitalfields Market and, whilst still firmly rooted in East London, Mimi's design studio and showroom are now based in Hackney with her luxury leather goods sold worldwide.

We are thrilled to join a small collective of UK stockists carrying this beautiful brand and have selected 8 beautiful pieces for our first season. 

It's been a while since we virtually opened our shop doors to those of you that aren't local or haven't visited - we thought you might like a little look around together with a few insider secrets and top tips of where to go and who to visit if you are ever Brighton bound.

We expanded into our bricks and mortar store back in July 2017 and were lucky enough to secure a unit in the heart of Brighton's bustling North Laine which is THE place to come for the best independent cafes, restaurants and shops. Hailed as Brighton's 'Bohemian Quarter' there's nothing you won't find here and we share space with a truly eclectic collection of businesses. You'll find flea markets to children's concept stores (that's us!) and literally EVERYTHING in-between. There's a real community spirit amongst traders and residents here which we are so proud to be a part of.

Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.

More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.

The year has barely started to draw to a close but we are sitting on some exciting news for 2022 that is too exciting not to share with you now. Changes that will transform and streamline our online business enabling us to provide a truly first class service for all of our lovely customers.

Those of you that have been with us from the beginning might recall our very humble beginnings, a tiny online business run by Georgia from the spare room of our house! In the six years that have followed, amidst the birth of babies, a global pandemic and Brexit we have slowly grown to the business you know now, with a bricks and mortar store in the heart of Brighton's bustling North Laine and a warehouse distribution centre along the coast in Newhaven.

New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.

Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.

We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.

Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.

Belgium based Hvid, founded by Caroline Camerlynck, make exquisitely crafted knitted goods for babies and young children. From blankets and booties to cold weather accessories, cocoons and comforters. These are heirloom pieces to treasure, perfect in every way.

When the Danish speak of ‘hvid', they speak of the purest colour of all: white - a colour that is as fresh as snow and soft as milk.  Interestingly, every Hvid design is first made in pure white, to create the finest subtleties in the pattern and find the perfect weight. There is a genuine commitment to producing the very finest, luxury, soft knitted goods possible that is reflected in the beauty of every piece produced.

Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.

The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.