1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!

The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.

A Warm Welcome to L.F Markey

A Warm Welcome to L.F Markey

New to Junior Edition for the forthcoming Autumn/Winter season is London based brand L.F Markey. We have long admired, loved (and worn) pieces from their collection of minimalist but elegant women's workwear staples and adding them to our growing portfolio of ethically produced, sustainable fashion is something of a dream come true. No prizes for guessing what I'll be top to toe in this season!

And, as if that wasn't exciting enough, we are THRILLED to be partnering with Louise to exclusively bring you her long-awaited, debut children's collection. 

Bobo Choses: For President

Bobo Choses: For President

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands  - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

New Collection: The Animals Observatory SS20

New Collection: The Animals Observatory SS20

The Animals Observatory launched their incredible SS20 collection on Tuesday 28th January with several styles on track to sell out in the first week! TAO's Creative Director, Laila Aguilar, finds inspiration...
New Collection: Tinycottons - Dolce Far Niente

New Collection: Tinycottons - Dolce Far Niente

Dolce Far Niente is a way of life, the art of not doing very much at all and enjoying the simple pleasures that life brings. It also happens to be...
Rylee + Cru - The Seaside Collection

Rylee + Cru - The Seaside Collection

We are SO excited to welcome the awesome Rylee + Cru to the Junior Edition fold! Founded by illustrator Kelli Murray and inspired by her own little ones, Rylee + Cru...