Emile et Ida dress children for holidays, weekends and happy moments, and the result is a creative, playful and charming collection, with soft clothes for going out or staying in. Emile et Ida's top priorities are comfort and quality of materials, and their clothing can be also worn on the school playground with as much comfort.
The brand's creators Delphine and Céline are grandchildren of tailors, and have grown up among fabrics and patterns. Emile et Ida launched in 2010 as a tribute to their parents. All of the collections are produced in Europe, 90% in Portugal, because of their expertise in textile and shoes, and in factories that respect European rules for working and environment conditions.
Emile et Ida is a refreshing, refined collection, with deliciously retro basics, inspired on folk, rock and romantic trends so dear to the creators. The designs are simple and comfortable, the colors are always subtle, at times muted, or sparkling. Details are valuable, the fabrics are soft and natural, and the patterns are always full of humour. An elegant collection without ceremony and suited to the lives of busy kids.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.