News Edition
Welcome Iver & Isla
We are absolutely delighted to welcome Iver and Isla to Junior Edition for the Autumn/Winter 24 season and are excited to share their story with you. We have long admired their beautiful collections and, from the feedback we have received on our social media channels, its a brand that we know lots of our lovely customers adore and are thrilled to see us stocking too.
Soor Ploom: The Sweater Collection
Brooklyn based Soor Ploom return with their second drop of the season, the eagerly awaited Sweater collection.
If you're not already familiar with Soor Ploom they are a really special brand who "strive to cultivate an appreciation for quality over quantity, to live in a world where less is more and to teach our children that slow fashion is a more sustainable choice."
Bonjour AW24
Bonjour AW24 Exclusive Styles
Apolina: Our AW24 Preview
The brand new collection from Apolina launches next Thursday 26th September. A homage to craft that plays on their love of patchwork and embroidery, this season is a story of layering and cosy, eclectic styling. Folk inspired florals to be mixed and matched in your own way.
We have selected 17 stunning styles that we know you're going to fall in love with and are delighted to share a first look at our beautiful AW24 edit with you.
Misha & Puff: Fall Part 2
Halloween with Mimi & Lula
The buzz around the Halloween dressing-up costumes from Mimi & Lula is whole-heartedly deserved - every piece is so special and you'll find 7 collections within the collection! Aurora, Griselda and Belinda Witch, Cat, Clown, Red Riding Hood and Rainbow Dazzle, all equally excellent and perfect for the spooky season ahead.
Soor Ploom AW24: Wovens and Socks
Misha & Puff Fall Collection
Welcome True Artist!
We are absolutely delighted to welcome new brand True Artist to the Junior Edition family.
Join us in celebrating Summer with a collection where artistry is merged with natures calm. You'll find bird motifs, modern stripes and the brand's signature logo across over 50 easy-to-wear contemporary and colourful styles for creative kids up to the age of 13.
Senger Naturwelt
Senger Naturwelt was founded in Germany in 1985 by husband and wife team Volker and Sabine Senger. With passion, great humour and in harmony with nature they create and produce unique and timeless heirloom quality soft toys, using all natural materials and a high ecological standard.
The first animals Senger Naturwelt created were the mouse family. Wanting to create a unique gift for a friend's daughter, they started with a sketch that became a quirky mouse character. Sabine worked in children's books publishing and her animals are inspired by The Wind in the Willows.
Misha & Puff Summer 2024
We're delighted to bring you a preview of Misha & Puff's Summer 2024 collection which launches on Tuesday 7th May at 4pm BST. For the first time Misha & Puff is available for sale in our Brighton store and we're also stocking a range of Pima cotton pieces from the baby collection in store and online.
We think this is designer Anna Wallack's best collection to date and we are excited to be stocking over 120 styles of this wonderful collection.

















































































