News Edition

Happy New Year to all of our wonderful customers!  Thank you so much for your custom, your friendship and your continuing loyalty through what has been a challenging year for...

Whether baby led weaning or blitzing everything into a palatable puree, the transition from breast or bottle to solid food is such an exciting step, I remember literally counting down...

We welcomed the gorgeous Danish brand Maileg to Junior Edition this year. An irresistible collection of whimsical characters and accessories, modern Scandinavian in style and designed to appeal to the...

As a child, the most exciting part of Christmas was to wake up (at about 3am naturally) and find a stocking filled with little gifts at the bottom of my...

With the recent acquisition of a brand spanking new warehouse just a short drive from our shop in Brighton's North Laine, we are looking to expand our small but perfectly...

Is there anything quite as satisfying as a trip down memory lane? Reminiscing about the good old days in rose tinted glasses? I was fortunate enough to have been passed...

Jamie Kay AW19 collection Iris is live! The New Zealand brand Jamie Kay began in 2013 and became known for having the very best quality baby separates and pretty muslin pieces.  The range...

If you were to look up the phrase 'Match made in Heaven' online we're pretty sure that The Animals Observatory's collaboration with global sportswear brand Reebok would be way up...

With the summer sunshine still blazing outside you might be wondering if its even possible to start getting excited about what Autumn/Winter has to offer. For the avoidance of doubt,...

Mini Rodini's latest collection is absolutely out of this world awesome! As a kid growing up in the 80s I remember being completely mesmerised by ET and all things outer...

We are SO excited to welcome the awesome Rylee + Cru to the Junior Edition fold! Founded by illustrator Kelli Murray and inspired by her own little ones, Rylee + Cru...

Emile et Ida, so fresh......so French! Spring/Summer 2018 is full of deliciously retro basics, inspired by folk, rock and romantic trends. The designs are simple, stylish AND comfortable, the colors are subtle,...