Nothing brings me more joy during these cold and hard winter months than the arrival of our Spring/Summer collections.
Bobo Choses are one of our very first, delivering a cheerful symphony of colours and prints that is the perfect tonic to grey days.
JOY for babies and kids launches here at Junior Edition on Tuesday 21st January and is a call to celebrate the friendship, love and happiness that blossoms in the little details of everyday life.
Comfortable, colourful and (as always) lots of fun - each and every piece is carefully designed to mix and match - endless outfit opportunities that invite you to create your own unique look and style.
We are excited to introduce you to some of our favourite prints and characters from this season's collection, it feels as if we've been sitting on our selection forever and we're thrilled to finally be able to share these wonderful things with you!
Mix and match playful prints that include Funny Snail, Happy Dog, Hug Me Bear, Joyful Face, Lucky Fish and Morning Egg with geometric patterns, vichy and stripes.
In addition to the incredibly joyful palette of vivid colours you'll find in this collection, Bobo Choses continue to explore a variety of fabrics, weights and textures through their designs with some gorgeous knits as well as wovens.
Accessories are amazing this season - drop 1 is all about the socks and there are some really exciting collaborations with the likes of Ölend and Freedom Moses coming in drop 2 that you really won't want to miss.
Bobo Choses are committed to reducing their environmental footprint with GOTS certified organic cotton now used in more than 70% of this collection. They also utilise CIRCULOSE® fibre, a material that is made by recycling the cotton obtained from used clothing and production waste together with Ecovero viscose, a material derived from a certified renewable wood source.
You'll also find plenty of recycled fabrics that are used in key components in the collection, most notably for their fabulous outer and swim wear styles.
Versatility and comfort are always key to everything that Bobo Choses creates, these are clothes that look good AND feel good - designed for adventure, exploring and fun.
Don't forget to join us on Tuesday 21st January for a first look at the complete collection and again two days later when the adult edit launches!
