Playin Choc was created by mum Maya Simler with the aim to provide a healthier, eco-conscious version of chocolate with a surprise toy that she so loved as a child. By experimenting with chocolate recipes at home using only the highest quality organic ingredients, with no refined sugars and dairy free, she developed a delicious chocolate recipe that it is vegan, organic and made out of just 3 natural ingredients: cocoa beans, coconut and vanilla. Maya's background working in design and teaching, after a Masters degree in Scenography at Central St Martins, was put to good use designing a playful, fun, educational and eco conscious toy. Maya also became increasingly aware of the dangers to our planet from discarded plastic waste which ends up in our oceans, woods and environment. Worried about the world we are leaving to our children motivated her to design a series of fun, educational, self-assembled toys made entirely from 100% recycled, biodegradable card – including the packaging.
Combining her love of chocolate and nature she came up with Playin Choc. Each box contains delicious organic vegan chocolate and a self-assembly toy that helps children learn about the planet through play. All packaging and toys are plastic free, 100% recycled and biodegradable.