Mói is an urban children’s fashion brand originating from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic. The urban designs feature comfortable garments that can be used by both genders. The classic designs blended with in‐style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.
Known for its bestselling raven prints, Mói now adds a new bold stripe print for the Summer collection 'Urban Atmosphere', with colours inspired by Icelandic and Nordic culture, as well as the ever growing urbanisation of the Scandinavian region. New cool urban styles have been added this season in monochrome stripe and the ever popular signature raven prints.