Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
The Spring/Summer 2021 collection Mellow Yellow marks Gray Label's 10th anniversary. A cheerful spring/summer wardrobe for kids and babies aged 0 to 10 years, the anniversary collection features round and wide shaped styles like puffy shorts, a loose fit dress and a boxy tee to create ultimate laid-back and comfortable looks. Next to the fresh and warm seasonal colour mellow yellow, the colours peanut, blue grey, rustic clay and grey melange express the interplay between gentle and sunny tones, inviting the little ones to feel joyful, light and mellow at the same time.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist.